March , 2024

Bloomington, IL 04/01/2024— In a significant stride towards drowning prevention, Kiefer Aquatics, a leader in swimwear and aquatic gear, announces its partnership with No More Under, a Seattle-based nonprofit dedicated to enhancing water safety through education, equitable access to swimming lessons, and essential swimming tools. This collaboration is poised to make significant advancements in reducing drowning incidents and promoting water safety for all ages.

Highlighting the beginning of our collaboration, Kiefer Aquatics has generously contributed youth swimming goggles to No More Under. No More Under is about to support their largest ever week of free swim lessons, supporting 350 children, with every participant receiving a pair of Kiefer goggles. This is a testament to Kiefer's profound dedication to drowning prevention, enabling even more young swimmers to have access to high-quality gear. Through this partnership, we're excited to offer additional free swim lessons, furthering our commitment to ensuring every child has the opportunity to learn to swim safely. In an exciting expansion of our efforts, No More Under is hosting 10 programs during the week of April 8-12th, aimed at providing Spring Break lessons to approximately 300 children. This initiative marks a significant increase in our outreach, ensuring that the joys and safety of swimming are accessible to even more young individuals during a critical learning period.

Support the cause here: https://nomoreunder.networkforgood.com/projects/221524-kiefer-x-no-more-under

Amy Johnson, VP of Sales at Kiefer Aquatics, expressed the company's dedication, "Drowning prevention is more than a cause; it's a commitment at Kiefer Aquatics. By joining hands with No More Under, we aim to ensure that every child can learn to swim in a safe, confident manner. We're enthusiastic about initiating our collaboration with No More Under and are eager to further our support in this crucial mission."

Echoing the sentiment, Chezik Tsunoda, Founder and Executive Director of No More Under, highlighted the importance of the donation, "The introduction to swimming is a transformative experience for children, making goggles an indispensable tool. Kiefer's support significantly propels our mission forward, ensuring every child has the opportunity to learn this life-saving skill."

Natasha Lloyd, Program Director at No More Under, shared a personal insight, "Transitioning from a competitive swimmer to a role in water safety has exposed the critical need for bridging these worlds. Kiefer's substantial donation not only acknowledges the importance of water safety but also sets an inspiring precedent for others in the aquatic sector."

In 2023, No More Under's initiatives made a remarkable impact:

Engaged over 700 participants

Conducted 4,121 swim lessons

Introduced 68% of participants to their first formal swim lesson

Supported a diverse group with 84% BIPOC participants

Catered to participants speaking 17 different languages

Assisted 92% of participants eligible for free lunch programs

Founded in memory of Yori Tsunoda, who tragically drowned at three, No More Under, spearheaded by Chezik Tsunoda, aims to prevent similar tragedies. Through comprehensive swim lessons, barrier removal, and advocacy, No More Under embodies Yori's legacy, striving to make swimming accessible and safe for every child.

For more details on Kiefer Aquatics' products and initiatives, visit https://www.kiefer.com/ To learn about No More Under and its efforts in drowning prevention, visit https://www.nomoreunder.org/

About Kiefer Aquatics

Kiefer Aquatics is dedicated to enhancing the aquatic journey for everyone – serving competitive swimmers, lifeguards, aquatic facilities, water fitness and learn to swim programs.  Kiefer has pioneered innovations and custom product services over our 75-year history including the first nylon material swimsuit, the kickboard, the lifeguard rescue can, starting blocks, lane lines, pace clocks, soft-gasket goggles, and learn to swim products.

Kiefer was founded in 1947 by Adolph Kiefer - US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry Pioneer.  Kiefer’s legacy of service, selection and value continues to propel us today.

About No More Under

No More Under is a leading advocate for drowning prevention in Seattle, Washington. Through education, advocacy, and resource provision, it aims to reduce drowning incidents, ensuring safe and confident water enjoyment for individuals across all ages.

Contact Information:

Kiefer Aquatics

Amy Johnson

[email protected]

402-309-5020

No More Under

Natasha Lloyd

[email protected]

334-275-0278

Dive into the season with Kiefer's fresh Rise collection, your go-to for enhancing pool performance. As the days grow longer and the sun shines brighter, it's the perfect moment to upgrade your swim gear with our latest, high-quality offerings. Kiefer, a trusted name in swimming, proudly introduces the Rise collection, crafted for ambitious swimmers ready to take on new challenges. Our collection, ideal for summer teams, combines quality, style, and affordability to help you look and perform your best.

Spotlight on the Rise Collection:

Rise Sandies Breakout Poly Swimsuit & Jammer: Embrace excellence with durable, snug-fitting suits designed for optimal water movement.

Rise Sandies Helix Poly Swimsuit, Jammer & Racer: Stand out with chlorine-resistant polyester fabric ensuring lasting performance.

Rise Sandies Blueprint Poly Jammer & Swimsuit: Hit the water in style with eye-catching prints without compromising on performance.

Shop the new Rise Collection: https://www.kiefer.com/swim-team.html?brandfilter=RISE%20Aquatics&product_list_order=newest

Explore New Kiefer Swim Gear:

Expand your swim gear with our new additions, tailored for today's swimmers. From mirrored goggles designed for clarity and reduced glare to kickboards aimed at improving technique and strength, our latest gear ensures you're equipped for peak performance.

Shop New Kiefer Gear: https://www.kiefer.com/swim-gear.html?brandfilter=Kiefer&product_list_order=newest

Your Swim Season Starts Here:

Kick off your season with Kiefer. Explore the Rise collection and new gear to see how we can elevate your swim journey. With our expertise and dedication, we're here to support you at every turn.

About Kiefer:

Kiefer Aquatics is dedicated to enhancing the aquatic journey for everyone – serving competitive swimmers, lifeguards, aquatic facilities, water fitness and learn to swim programs.  Kiefer has pioneered innovations and custom product services over our 75-year history including the first nylon material swimsuit, the kickboard, the lifeguard rescue can, starting blocks, lane lines, pace clocks, soft-gasket goggles, and learn to swim products.

Kiefer was founded in 1947 by Adolph Kiefer - US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry Pioneer.  Kiefer’s legacy of service, selection and value continues to propel us today.

Shop our website: https://www.kiefer.com/

Visit a store near you: https://www.kiefer.com/store-locations

Reach out to a rep about your team experience: Amy Johnson VP of Sales [email protected]

Bloomington IL 02/12/2024 – Kiefer, a leading provider of swimwear and aquatic gear, and Gulf Swimming LSC, a premier organization dedicated to the promotion and development of competitive swimming in the Greater Houston Area, are thrilled to announce a new strategic partnership. This collaboration is set to bring unparalleled support and resources to the swimming community, fostering growth and excellence in the sport.

Under this partnership, Kiefer will become the official swimwear and equipment supplier for Gulf Swimming LSC, providing high-quality, performance-oriented products to athletes, coaches, and teams. This alliance not only aims to equip swimmers with the best gear for training and competition but also to inspire and empower athletes of all levels to achieve their full potential.

"We are excited to join forces with Gulf Swimming LSC," said Amy Johnson VP of Sales at Kiefer. "Their commitment to excellence and community aligns with our core values, and together, we look forward to making a significant impact on the sport of swimming in the Greater Houston Area."

Julie Bachman, Executive Director of Gulf Swimming LSC, expressed equal enthusiasm about the partnership. "Teaming up with Kiefer represents a fantastic opportunity for our members.  Access to top-tier swimwear and equipment is crucial for the success of our swim clubs and athletes, and Kiefer's expertise and customer service excellence will undoubtedly benefit our swimming community."

The partnership will also feature joint initiatives aimed at promoting swimming participation and competitive excellence, including swim clinics, team sponsorships, and community events. Both organizations are committed to creating a positive and inclusive environment that encourages athletes to pursue their goals and celebrate their achievements.

For more information about Kiefer and Gulf Swimming LSC's partnership, visit https://www.kiefer.com/ and https://www.gomotionapp.com/team/gslsc/page/home.

About Kiefer

Kiefer Aquatics is dedicated to enhancing the aquatic journey for everyone – serving competitive swimmers, lifeguards, aquatic facilities, water fitness and learn to swim programs.  Kiefer has pioneered innovations and custom product services over our 75-year history including the first nylon material swimsuit, the kickboard, the lifeguard rescue can, starting blocks, lane lines, pace clocks, soft-gasket goggles, and learn to swim products.

Kiefer was founded in 1947 by Adolph Kiefer - US Olympic Gold Medalist, WWII Navy Instructor, and aquatics industry Pioneer.  Kiefer’s legacy of service, selection and value continues to propel us today.

About Gulf Swimming LSC

Gulf Swimming LSC is a member of USA Swimming that oversees competitive swimming activities in the Greater Houston Area. It is committed to fostering the growth and development of swimming through support for athletes, coaches, and clubs.

Amy Johnson

Vice President of Sales

Kiefer Aquatics

[email protected]

Julie Bachman

Executive Director

Gulf Swimming

[email protected]