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Kiefer Swim Shop Blog

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Lifeguard Rescue Cans – A Brief History ›

The rescue can predates Baywatch by nearly 100 years, and its actual history is considerably more interesting – and far less ridiculous.

Swim Goggles Review – Kiefer Mach 5 ›

An in-depth review of Kiefer’s Mach 5 Swim Goggles, a great choice for racers and fitness swimmers alike.

Swimsuit Back Styles Explained ›

We’ve got your back ;). Get advice on choosing the best back style for your competitive or fitness swimwear.

Basic Gear For Fitness Swimming ›

Want to maximize your swim fitness? Learn about swim gear that makes swimming more enjoyable, productive, and effective.

Swim Goggle Care ›

Swim goggles that are scratched, foggy, and broken are useless to swimmers. Read on and learn how to extend the life of your goggles and keep them working properly.