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Why kiefer

Kiefer's 70th year anniversary
We think like you think. We are obsessed with all things swimming. And we've been "all about swimming" since our founding by Adolph Kiefer in 1947.
At age 16, Adolph was a fierce competitor and became the first to break 60 seconds in the 100-yard backstroke. The following year, he won a gold medal in the 100-meter backstroke during the 1936 Olympics.
Adolph Kiefer at age 16
Our founder's achievements pushed far beyond his athletic achievements in the pool. Even before starting our company, Adolph was a noted innovator. During his U.S. Navy service he launched his own swimming survival training regimen that saved countless lives. This was only the beginning...
Adolph Kiefer's achievements are highlighted in The History of Innovation to help celebrate our company anniversary and pay tribute to a living legend. Today we continue to be inspired by Adolph's passion for swimming and water safety. It is this commitment to continued innovation and improving the sport for all swimmers that sets Kiefer apart.
Whether you're purchasing high-quality Kiefer swimwear, caps and goggles for your team, or outfitting your pool with Kiefer's patented racing lanes, you can count on us to provide the products, dedicated service, and a true passion for the sport that reflects your own passion for the pool.
Adolph Kiefer in the Navy

A Legacy of Innovation and Impact in Swimming

Inspired by his work in the Navy, Adolph Kiefer established Adolph Kiefer & Associates in 1947. Soon after establishing Kiefer & Associates, Adolph began working on several new revolutionary innovations that would change the sport of swimming forever.
By 1948, Kiefer had developed the world's first nylon swimsuit. Around the same time Adolph invented the kickboard, which has helped a countless number of individuals learn how to swim. In the mid 1950s Kiefer introduced the world's first turbulence resistant racing lane.
He was also the first person in the world to distribute soft molded swim goggle gasket. Kiefer reinvented several other swim safety devices over the years, and the company Adolph Kiefer founded continues to be at the forefront of swimming innovation.
video of Adolph Kiefer

Business and Innovations