SHOWING SOME CUSTOMER LOVE! SHOP 20% OFF SITEWIDE! Use code SWIM20 at checkout. Excludes clearance, facility, and lifeguard items.

Welcome All American Swim customers!  We have merged with  Our new Kiefer brand site will provide the same leading product selection, service, and value with improved functionality and content.  

Why Shop at Our Kiefer Store? is the web's go to store for all of your swim, lifeguard, and facility needs!
Customer satisfaction is our top priority.

Low Flat Rate & Free Shipping
As you may have noticed, other websites can charge you excessive shipping fees that increase as your overall purchase increases. This is not the case at We offer a flat $7.50 shipping fee. If you spend over $75, your order ships for FREE. *Not available for Alaska, Hawaii, and Puerto Rico orders and select items, may not be available on multiple box shipments.
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Customer Satisfaction Price Guarantee
Customers of can be assured that they are getting the best value when shopping with us. If you notice a lower price for the same style, size and color at another U.S. retail store online, if it is within 10 days of your purchase, contact us and we will refund you the difference. (Shipping fees will be excluded)


No Hassle Returns & Free Exchange Shipping
Customers can expect to be 100% satisfied with every purchase they make at You can return or exchange any non-custom item for any reason; as long as it is in its new, unused condition (within 60 days). If you are exchanging, we will not charge you to reship your order.

Speedy Shipping
We acknowledge the importance in receiving your lifeguard or swim gear as soon as possible, so we make every effort to process your order promptly. Orders typically ship the same business day when received by 3pm CST.
Abundant Selection
We have thousands of different items in stock that offers the best selection anywhere online. We constantly add new styles and colors to our site so that our selection is always the latest and greatest.
Customer Service offers Live Chat support and over-the-phone Customer Service.
Phone customer service hours are Monday to Friday 7:30 AM - 6 PM CST and Saturday 9 AM - 1 PM CST. Customers can also send us an email through the Contact Us page and we will answer it within 24 business-day hours.
Privacy Policy respects and protects customer privacy. For more information, please see our Privacy Policy. supports the Community is pleased to be a sponsor of initiatives that help the aquatic community both nationally and locally.
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© 2023 Adolph Kiefer & Associates, LLC