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Kiefer Advantage

Aquatic experts

Pioneering innovations since 1947

Since the days of our founder, Olympic Gold Medalist Adolph Kiefer, swimming has been our shared passion and sport. We know what equipment helps you excel and improve your performance in the water because we are the industry leaders. We invented many of the tools swimmers rely on including kickboards, nylon swimsuits and racing lanes.

Exclusive kiefer brand

Best value brand not offered by competitors

All our products from swimsuits to rescue gear to are engineered and tested for safety, durability and comfort. Along with our high-quality name-branded products we offer trusted brands for years of top performance.

no risk shopping

Flexible 60-day return policy*

Kiefer offers a no-risk performance guarantee and offers quantity discounts and free shipping on orders of $99 or more. Our customer support team and dedicated experts will answer your questions about our product lines.

customized for teams

Personalized to match your brand

Stand out from the competition with our collections that are designed for comfort and endurance. We’ll outfit your logo on your swimsuits, apparel and outerwear. Coaches or team managers can register for an online Team Kiefer Membership. Your team will receive special team pricing on swimsuits, warm ups and swim gear listed on your team web page.