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    STOCK UP AND SAVE! SHOP 20% OFF SWIMWEAR! Use code SWIM20 at checkout. 

    Welcome All American Swim customers!  We have merged allamericanswim.com with Kiefer.com.  Our new Kiefer brand site will provide the same leading product selection, service, and value with improved functionality and content.  

    Denim upgrades

    Feeling blue? Get your denim boost from head to toe with our indigo essentials. We're painting the day cerulean with new lace-ups in drapey silhouettes, bleach-spotted denims, and workwear detailed trucker jackets.

    Shop Denim Essentials

    Craft your style

    This season, denim crafting is done under a dome of stars.

    Summer Denim

    Premium high-waist straight jean cut in a classic slouchy 'mom' fit

    Shop Denim Essentials

    Season Story

    From fresh indigo canvas to finished strokes.

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