Kiefer Background

Kiefer Swim Shop Blog

Stay in the Loop!  Get Kiefer sales & promotions.

Swimming Songs ›

Music is a fantastic tool for motivating swimmers. Get a few new songs picks that could take your swimming to the next level.

How To Keep Your New Year’s Resolution ›

Despite your best intentions, things didn’t work out in 2013. Get heartfelt advice on how to keep your New Year’s Resolution for 2014.

Twas the Night Before Swim Meets ›

Robin Kiefer’s ironic take on a classic holiday poem celebrates swim parents and the peculiarities of the greatest sport on earth.

Kiefer Swim Sweepstakes ›

Win a $1,000 swim gear shopping spree from Kiefer!

Name Your Beast and Do Your Best ›

Did you give it your “all” today?
If you’re like me, you might not go “all out” without a goal to crush, a project to complete, or a beast to vanquish.
Since I completed my biggest fitness challenge, Ironman Wisconsin, I’ve become more relaxed in my pursuit of athletic goals. I didn’t plan a race calendar this … Read More ›