Kiefer Background

Kiefer's 65th Anniversary

We think like you think. We are obsessed with all things swimming. And we've been "all about swimming" since our founding by Adolph Kiefer in 1947.

At age 16, Adolph was a fierce competitor and became the first to break 60 seconds in the 100-yard backstroke. The following year, he won a gold medal in the 100-meter backstroke during the 1936 Olympics.

Our founder's achievements pushed far beyond his athletic achievements in the pool. Even before starting our company, Adolph was a noted innovator. During his U.S. Navy service he launched his own swimming survival training regimen that saved countless lives. This was only the beginning...

Adolph Kiefer's achievements are highlighted in The History of Innovation to help celebrate our company anniversary and pay tribute to a living legend. Today we continue to be inspired by Adolph's passion for swimming and water safety. It is this commitment to continued innovation and improving the sport for all swimmers that sets Kiefer apart.

Whether you're purchasing high-quality Kiefer swimwear, caps and goggles for your team, or outfitting your pool with Kiefer's patented racing lanes, you can count on us to provide the products, dedicated service, and a true passion for the sport that reflects your own passion for the pool.